For the past 6 years, our cameras have been trained on the models and designers that send the latest trends down the Charleston Fashion Week runway. What started as a small local event has grown into, according to Southern Living Magazine, “the most significant fashion event in the South.” It has been a great ride watching this growth.
This year was certainly the most exciting to be a part of.
Here are some of the recap videos:
From the emerging designer contest to the rock the runway competition to the featured designer shows to the esteemed VIP fashion industry guest list, we were tasked to tell the stories of these individuals through video. All told we produced the following for CFW:
- 2013 Commercial
- 2013 Promo Video
- Rock The Runway Contest Preview
- Emerging Designer Contest Preview
- 21 Emerging Designer Videos
- Rock the Runway intro piece
- 7 Featured Designer Intros
- 6 Behind the Style videos
It is the Behind the Style videos where we are able to show off what we can do as a video team and I am proud of what we pulled off.
Each night we captured the event through three cameras and turned our footage over to Victoria Mele, our Senior Editor. From there she crafted each night’s shows and our interviews into a recap video that is closer to a documentary short than anything else.
It was great to interview industry insiders like Fern Mallis, Christian Siriano, Cynthia Rowley and Karen Lee but it was telling the stories of the Emerging Designers, particularly Afriyie Poku that was most rewarding. When he showed his final collection to a packed house on Saturday night the crowd erupted in applause….it was rewarding to know that our video work helped play a part in his dreams coming true.
At the onset of Charleston Fashion Week I am always taken by the event team’s ability to deliver fresh looks year after year. I have to say that this year is my favorite yet. Clean lines, great visuals, unique video elements – all focused on the art and artists. You will even see music video style designer profiles edited with custom DJ tracks. They have really put the rock in fashion this year.
Last night’s kickoff was highly entertaining and the standing room only crowd was electrified. With the Style Lounge and bar services in a separate tent this year, all of the main tent’s energy is directed at what is happening on the stage. And there is a lot to see. Each night this week has a great draw, so you will not be disappointed if you plan to go every night. Tonight’s featured designer is Project Runway’s Mychael Night. Check the CFW schedule for more lowdown.
PDA is proud to provide Charleston Fashion Week with technical event production and video production services.
A sense of community: In this installment, we see highlights of the retail runway shows and hear commentary on the Charleston fashion community.
The fourth annual Charleston Fashion Week®, owned and produced by Charleston magazine, is a five-night celebration of the region’s flourishing retail and design community. Held March 16-20, 2010 in the historic city of Charleston, SC, CFW will feature more than 30 runway shows, the Emerging Designer Competition: Southeast, and a number of chic after-parties. Named a Top 20 Event for March by the Southeast Tourism Society, the event will feature the Style Lounge, the Catwalk for Kids auction and luncheon, Rock The Runway Model Competition, the Stiletto Stampede, and the Bridal Couture Show.
For information on PDA Video services, contact: Nicole Garrigan, PDA Marketing Director firstname.lastname@example.org
A Who’s Who night for the Charleston fashion world. They all came out last week to the fabulous Terrace Hippodrome for the Charleston Fashion Week 2009 Documentary Premiere produced by PDA Video. The documentary boasted an artful glimpse into the five-day event, with peaks at the rarely seen backstage areas, interviews with the people that make it all happen, designer profiles and much, much more. Following the premiere, the party moved to the lovely new patio at Shine for an evening of fabulous food along with cocktails from Gentleman Jack and Grey Goose.
Congratulations to Charleston Magazine for another cutting-edge project. Stay tuned for details on the documentary release.
The designer profile created by PDA Video for Carol Hannah Whitfield (Charleston Fashion Week ’08 Designer) and Charleston Fashion Week made it to Project Runway. Carol Hannah is officially in the season 6 filming now. Project Runway premieres on Lifetime Thursday, August 20 at 10:00pm.
Charleston magazine’s Charleston Fashion Week is a five-night celebration of the Charleston’s flourishing retail and design community featuring runway shows from local retailers, the Bridal Couture Show, and the debut of emerging regional designers in the southeast. For more information visit http://www.charlestonfashionweek.com . CFW 2009 was named as one of The Southeast Tourism Society’s Top 20 Events in March 2009. Mark your calendars for the next “haute “-est event: March 16-20, 2010.
About PDA Video: Spearheaded by Kevin Harrison and Tim McManus, PDA Video brings our clients the expertise of our award-winning documentaries, marketing films and multi-media projects.
Priding ourselves on unique and original work, PDA Video is known for delivering an artistic message designed to engage an audience and deliver results for the client. In a world where video can appear stale, staged and flat, PDA Video delivers cinematic impact on each project it produces. Contact: email@example.com