Game. Set. Match. PDA ‘Loves’ Family Circle Cup
PDA had an excellent time at the 2011 Family Circle Cup on Daniel Island. We had high expectations after Charleston, SC was voted “Best Tennis Town in America,” and Family Circle Cup delivered them. It was an action-packed nine days filled with tennis and related activities that lived up to the tournament’s mantra “The Best Tennis is in Charleston.”
This was the first time we’ve ever worked with a tennis tournament and it was quite an experience. We certainly know a thing or two more about tennis and picked up some lingo along the way. We’re excited to continue this relationship and learning adventure into 2012 as the Family Circle Cup turns 40 years-old.
PDA Video filmed two commercials for the 2011 event: a local one focusing on the tennis tournament and a regional one focusing on everything Charleston has to offer its tennis visitors.
Local Commercial:
Regional Commercial:
During the tournament, PDA Video had the opportunity to interview players on what inspires them through the tournament Presenting Sponsor Dove.
Dove Videos:
Player Lisa Raymond -
Player Alison Riske -
We also created a “road to the finals” video documenting 2011’s winner Caroline Wozniacki matches leading up to the trophy.
Road to the Finals:
The 2011 Family Circle Cup gave PDA the opportunity to celebrate Charleston’s big accolade of winning “Best Tennis Town in America” through video. We look forward to conceptualizing the 2012 video campaign and working with the Family Circle Cup team again.